REAL SOCIAL™
TURN YOUR MESSAGE INTO ATTENTION, TRUST & OPPORTUNITY.
Build a clear message people recognize.
Create content that earns attention and trust.
Turn visibility into conversations, leads and opportunities.
A hands-on 12-week accelerator with a private assessment, two expert coaches and your custom 90-day growth roadmap.
REAL SOCIAL™
YOU DON'T NEED MORE CONTENT.
YOU NEED A MESSAGE PEOPLE REMEMBER.
Posting more won't fix an unclear message. Generic AI captions won't build trust. Chasing every algorithm change won't create a strategy.
REAL SOCIAL™ helps you answer the questions that matter: what to say, who you're speaking to, why they should stop—and what to do next.
WHY REAL SOCIAL™?
Because you need more than another social media course.
There are plenty of people teaching you what to post.
REAL SOCIAL™ teaches you how to build, understand and grow your own social presence.
PROVEN EXPERIENCE
John has helped build social channels generating 100M+ views and 180K+ followers across platforms. He teaches you the patterns behind attention, retention, engagement and growth—not just tactics to copy.
15 YEARS BUILDING ONLINE
Kohila brings 15 years of online marketing experience and four companies built from the ground up, along with decades of experience understanding human performance, messaging and what moves people to action.
TWO EXPERTS. TWO LENSES.
Kohila helps you become worth following.
Message. Positioning. Voice. Authority. Offers.
John helps you understand what gets followed.
Attention. Content. Analytics. Patterns. Growth.
WE START WITH YOU
Before Week 1, Kohila and John personally assess your social presence and create your REAL SOCIAL™ 90-Day Roadmap.
YOU ACTUALLY DO THE WORK
You don't just watch.
Create. Film. Edit. Publish. Analyze. Engage. Collaborate. Make offers. Go Live.
WE TEACH YOU TO THINK FOR YOURSELF
The goal isn't to make you dependent on us.
It's to teach you how to read your audience, understand your data, recognize patterns and know what to do next.
REAL EXPERIENCE. REAL IMPLEMENTATION. REAL RESULTS.
We don't just teach you social media. We teach you how to build yours.
Imagine 12 Weeks From Now...
You open your social media and finally feel proud of what you see. Your message is clear.
Your content sounds like you.
You know what to post and why.
You're confident on camera.
You're creating Reels and going Live.
You're building real relationships, not collecting empty followers.
You understand what's working because you can read your own data.
People are beginning to know you, trust you and remember you.
And your social media is creating conversations, collaborations, leads and opportunities. You're no longer posting and hoping.
You're building with purpose.
And instead of saying: “I still don't understand social media.”
You're saying: “I BUILT MINE.”
YOUR GAME PLAN STARTS WITH YOU
You don't start REAL SOCIAL™ guessing. You start with a game plan.
WE DON'T START WITH A COURSE.
WE START WITH YOU.
Before you watch the first training, Kohila Sivas and John Pfeiffer sit down with you privately for 45 minutes.
Not for a welcome call. For an assessment. We examine your social media from two completely different perspectives.
KOHILA READS YOUR MESSAGE.
Your positioning. Your expertise. Your audience. Your voice. Your offer. What you want to become known for. Whether people can actually understand who you are and why you matter.
JOHN READS YOUR GAME.
Your content. Your hooks. Your videos. Your reach. Your retention. Your engagement. Your analytics. The patterns behind what is and isn't getting attention. Then we put those two worlds together:
MESSAGE × ATTENTION
And you receive your personalized: REAL SOCIAL™ 90-DAY ROADMAP.
Where you are. What's working. What's missing. What needs to change. And what YOU need to focus on next.
WHAT YOU WILL BUILD
WEEK 1 — BUILD YOUR CHANNEL
Before you create more content, build the foundation.
Get clear on who you are, who you serve, what you want to be known for and build a profile that attracts the right people.
WEEK 1 OUTCOME
FROM “JUST A PROFILE” TO A CHANNEL WITH PURPOSE.
Someone should land on your page and quickly understand:
Who you are. What you do. Who you help. Why they should follow.
WEEK 2 — FIND YOUR REAL VOICE
Because the goal isn't to sound like everyone else. It's to become recognizable as YOU.
AI can give you ideas. AI can write captions. AI can create hooks.
But your audience doesn't need another perfectly generated voice. They need yours.
This week, you'll uncover the message, perspective and personality that make your content distinctly you.
And you'll learn how to use AI to support your creativity, without allowing it to replace your personality.
WEEK 2 RESULT
By the end of Week 2, you won't be wondering: “What should I sound like online?”
You'll begin creating from a voice that is clear, authentic and unmistakably yours.
WEEK 3 — LEARN THE ATTENTION GAME
Before you create, learn what makes people stop.
Hooks, attention, retention, audience psychology, patterns, algorithms and discoverability.
Week 3 Outcome
Understand why people stop, watch, stay—or scroll.
WEEK 4 — CREATE CONTENT THAT CONNECTS
Create content that earns attention—and builds connection.
Now apply what they learned about attention to storytelling, hooks, educational content, personal content, authority content and CTAs.
Week 4 Outcome
Create content intentionally rather than guessing.
WEEK 5 — FILM, EDIT & PUBLISH
Turn your ideas into content—and confidently put it into the world.
Turn that content into Reels/TikToks: filming, lighting, B-roll, editing, captions, batching and publishing.
Week 5 Outcome
Get the content out into the world.
WEEK 6 — LEARN TO READ THE GAME
Stop guessing. Let the data show you what to do next.
Learn how to read your views, reach, retention, engagement and audience patterns so you understand what’s working, what isn’t, and what to change.
WEEK 6 OUTCOME
FROM GUESSING TO KNOWING.
READ THE DATA → SEE THE PATTERN → ADJUST → GROW
WEEK 7 — CREATE REAL ENGAGEMENT
Turn followers into real connections.
Learn how to use comments, DMs, Stories, questions and conversations to build relationships with the people behind the numbers.
WEEK 7 OUTCOME
FROM FOLLOWERS TO COMMUNITY.
Create conversations that build connection, trust and engagement.
WEEK 8 — BUILD REAL INFLUENCE
Being seen is not the same as being trusted.
This week, you'll learn how to turn consistent visibility into credibility, authority and trust, so people don't just follow you; they remember you and value what you have to say.
THE JOURNEY
SEE YOU → FOLLOW YOU → KNOW YOU → TRUST YOU → ACT
WEEK 8 OUTCOME
FROM FOLLOWED TO TRUSTED.
Build the kind of influence that moves people to listen, engage and take action.
WEEK 9 — NETWORK & COLLABORATE
Grow through relationships, not just algorithms.
Learn how to connect, network and collaborate with people who can expand your reach and open new opportunities.
WEEK 9 CHALLENGE
10 REAL CONNECTIONS + 1 COLLABORATION
FROM GROWING ALONE TO GROWING TOGETHER.
WEEK 10 — TURN INFLUENCE INTO OPPORTUNITY
Your audience knows you. Now give them a way to work with you.
Learn how to turn trust and influence into conversations, leads, clients and opportunities by confidently introducing what you offer.
WEEK 10 CHALLENGE
MAKE A REAL OFFER.
WEEK 10 OUTCOME
FROM INFLUENCE TO OPPORTUNITY.
Turn your social presence into real business possibilities.
WEEK 11 — GO LIVE
Stop hiding behind edited content. Show up in real time.
Learn how to confidently go Live, share your message, engage your audience, answer questions and build trust through real human connection.
WEEK 11 CHALLENGE
GO LIVE.
WEEK 11 OUTCOME
FROM CAMERA-SHY TO LIVE & CONFIDENT.
Build the confidence to show up, speak and connect with your audience in real time.
WEEK 12 — BUILD YOUR NEXT 90 DAYS
You’ve built the skills. Now build the system that keeps you growing.
Bring everything together content, engagement, Lives, collaborations, offers, AI and analytics into a clear plan you can consistently execute.
WEEK 12 OUTCOME
FROM LEARNING TO LEADING YOUR OWN GROWTH.
You have your personalized 90-Day REAL SOCIAL™ Growth Plan and the confidence to keep building.
WHO THIS PROGRAM IS FOR
This program is for anyone who has a message, skill, expertise, experience, story, mission, or movement they want to share with the world.
You may be:
✔ A coach
✔ An educator
✔ An entrepreneur
✔ An author
✔ A speaker
✔ A consultant
✔ A creator
✔ A thought leader
✔ A professional
✔ A parent
✔ A community leader
✔ An advocate
✔ Someone with knowledge that can help others
Whether you are starting from zero, have a small audience, or already have a YouTube channel, this accelerator will help you transform your knowledge, expertise, and life experience into authentic authority.
THE TRANSFORMATION
REAL SOCIAL™ is about more than posting content or gaining followers.
Over 12 weeks, you build the message, skills, confidence, audience, influence and strategy to make social media work for you.
And when the 12 weeks end, you don't stop.
You know how to keep building.
BEFORE REAL SOCIAL™
❌ Unclear what to post
❌ Inconsistent content
❌ Message gets lost online
❌ Posting without a strategy
❌ Low engagement
❌ Unsure how to grow
❌ Uncomfortable on camera or Live
❌ Confused by analytics
❌ Using AI but sounding like everyone else
❌ Hoping people find you
AFTER REAL SOCIAL™
✅ Clear message and positioning
✅ A social presence built with purpose
✅ A recognizable, authentic voice
✅ Content you can confidently create and publish
✅ Confidence filming and going Live
✅ Real engagement and relationships
✅ A growing network and collaborations
✅ Greater trust and influence
✅ Confidence introducing your offers
✅ Ability to read your own analytics
✅ A personalized 90-day growth plan
THE RESULT
You won't just have social media accounts. You'll know how to BUILD social media.
Build Your Audience.
Grow Your Influence.
Sell What You Do.
And as platforms, algorithms and technology continue to change, you'll have something even more valuable: THE ABILITY TO ADAPT AND KEEP GROWING.
REAL PEOPLE. REAL CONNECTION. REAL INFLUENCE. REAL RESULTS.
Learn From Two Experts Who Have Built
Authority, Audiences, and Impact Online
Kohila Sivas
Message, Positioning & Human Connection Expert
With 15 years in online marketing, Kohila Sivas has built four companies from the ground up, transforming ideas into brands, programs, communities and businesses.
She understands social media not simply as a place to post content, but as a powerful tool for building authority, creating relationships, growing a business and bringing a message to the world.
As an entrepreneur, global speaker, upcoming TEDx speaker, former educator, human performance coach and creator of Readiness OS™, Kohila brings more than 25 years of experience understanding people and 15 years of experience building and marketing online.
Inside REAL SOCIAL™, she helps you clarify who you are, who you serve, what you want to be known for, what makes your message different, and how to communicate it in a way people understand and trust.
Because getting attention is only the beginning.
The real power is becoming someone people know, trust, remember and want to work with.
John Pfeiffer
Social Media & Attention Expert
With more than 20 years across basketball, entertainment, advertising, performance and digital media, John has built a career around understanding one of the most valuable things in business: Human attention.
John first gained international exposure through the iconic Nike Freestyle era, with a career that expanded into major advertising campaigns, television, film, live entertainment, production and work alongside world-class athletes, entertainers and creatives.
As attention shifted from television to social media, John shifted with it. Over the past several years, he has immersed himself in content creation, hooks, retention, audience psychology, algorithms, analytics and social media growth.
Across channels he has helped build, John reports generating 100M+ views and audiences totaling more than 180K followers across platforms. What makes John different is that he doesn't simply teach people what to post. He teaches them to understand why people stop, why they watch, why they engage, what the numbers are telling them and what move to make next.
Inside REAL SOCIAL™, John helps you learn to: Read the attention. Read the patterns. Read the data. Adjust the game. Because the goal isn't to need a social media expert forever. It's to learn how to see the game for yourself.
TOGETHER
This isn’t just another social media program. REAL SOCIAL™ brings together two different kinds of expertise to help you build both sides of a powerful social presence.
Kohila helps you build the MESSAGE.
John helps you master the ATTENTION GAME.
Together, you get:
MESSAGE + ATTENTION
HUMAN + ALGORITHM
CONNECTION + GROWTH
INFLUENCE + OPPORTUNITY
Not just content.
Not just followers.
Not just views.
You learn how to build a social presence that gets attention, earns trust and creates opportunity. And in a world where AI can generate endless content:
USE THE TECHNOLOGY. UNDERSTAND THE ALGORITHM. NEVER LOSE THE HUMAN.
FAQs
Got Questions? Here’s What You Need to Know About REAL SOCIAL™
Is REAL SOCIAL™ for beginners?
Yes. Whether you're starting from scratch or already posting, we meet you where you are and help you build from there.
Do I need an established social media following?
No. You don't need thousands of followers. The goal is to build the right audience and real engagement.
What if I don't know what to post?
That's exactly what we'll help you solve. You'll clarify your message, content pillars and audience so you know what to create and why you're creating it.
What makes REAL SOCIAL™ different?
We start with you. Before the program begins, Kohila and John assess your current social presence, message, content and opportunities and create a personalized roadmap for your 12 weeks and beyond.
Can REAL SOCIAL™ help me turn my audience into business opportunities?
Yes. You'll learn how to move from attention → trust → conversation → opportunity, including how to confidently introduce your offers through your social presence.
Will I actually create content during the program?
Absolutely. REAL SOCIAL™ is built around implementation. You will CREATE. FILM. EDIT. POST. GO LIVE. ENGAGE. COLLABORATE. MAKE OFFERS. ANALYZE. ADJUST. You won't just learn social media. You'll build yours.
Will AI be part of the program?
Yes. You'll learn to use AI to work faster and smarter without allowing it to replace your voice, personality, stories or human connection.
Do you guarantee followers, views or sales?
No. Social media results depend on many factors, including your implementation and consistency. We give you the strategy, skills, feedback and support to improve your social presence and make informed decisions.
How much support will I receive?
You'll begin with a private 45-minute assessment with Kohila and John, receive your personalized roadmap, access the training, and participate in ongoing Training & Implementation and Q&A & Troubleshooting calls during your 12 weeks.
What happens after the 12 weeks?
Your journey doesn’t have to end at Week 12. You can continue inside the REAL SOCIAL™ Membership, where you receive ongoing support from John and Kohila to keep building, growing and adapting. The membership gives you continued access to strategy, content guidance, messaging, analytics, troubleshooting, accountability, AI updates, social media trends and ongoing implementation support.
As social media changes, we keep helping you change with it.
12 weeks builds the foundation. The membership keeps you growing.
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